how buttnaked tries to go plastic-free all year 'round
we're all about cutting the crap (plastic)
Since we're in the middle of Plastic Free July, we thought it would only be appropriate for us to explain how we embrace plastic-free alternatives when it comes to our products and packaging on the reg.
Since we absolutely love mama nature to bits, we're always making sure we're doin' our bit to help her and the planet out. Strivin' for less waste and a smaller carbon footprint, you can rest easy knowing you can scrub and oil up knowing the products you're using aren't harming the environment in any way.
Our naked butts are always researching sustainable innovations to help us reduce our carbon footprint, and to help us reduce the amount of plastic that's being used coz like, did you know that plastic can take 50 - 80 years to decompose? And as a world, we're using about 1 trillion single-use plastic items every year? We're not math geniuses but even we can tell that's waaaay too much plastic, especially when some of it ends up in our oceans for our beautiful sea creatures to accidentally munch on.
In short, you can rest easy knowing the final product that lands in your hands is cruelty-free and consciously created!
shipping + dispatch
Instead of using plastic satchels, we use biodegradable + compostable post satchels for shipping which are made from plants and produced from wind and renewable energy (technology these days, are we right?) This way of production has a low carbon footprint, and do you wanna hear the best news of. all. time? They can be composted at home which reduces waste in our landfills, so like, wind farms for the win. Also your compost worms will love you for it.
But that's not all, we also reuse all the cardboard boxes that arrive in our warehouse to pack wholesale and large orders, meaning none of the packaging from incoming couriers and suppliers is thrown out, we use every last piece.
If an order needs a little extra padding (don't we all, especially during iso), we use bio-fill which is made from Australian corn and potato starch. When immersed in water, bio-fill dissolves with no harmful residue and can be thoughtfully disposed of as it breaks down as easily as you do while watching the season 8 finale of Grey's anatomy.
Bio Fill is also compostable and can be used on your garden – it can actually improve soil structure so yay for helping your plants thrive.
packaging + printing
Let's be honest, we're digital geeks, growing up with the wonderful world of facebook and instagram and because of this we choose to communicate with our customers via cyberspace using online marketing material (aka this blog), utilising social media and email.
But sometimes we need some printed fun, and this fun is printed on 100% post-consumer recycled paper using soy or vegetable inks. This creates less waste (high fives each other).
In short, at Butt Naked HQ, we only use 100% recycled printing paper, no ifs, butts or maybes.
lip care range
Our lip care range uses plastic-free packaging (aluminium tins) and biodegradable tamper-evident shrink seals made from Viscose/Celons. This material is made from extruded cellulose and means that the main ingredient in these bands is wood pulp sourced from renewable sources! The seals are bio-degradable and are also home compostable – you can put them in your food waste instead of disposing of these through conventional waste-streams.
face mask labels
These labels are made from Bagasse fibre, a plant-based, renewable tree-free material made from Sugar-cane paper; created from predominantly sugar cane waste (like whhaaatt?)
During the growth of the sugar cane, atmospheric carbon is captured by the plant and converted to biomasse. Bagasse is the fibre that remains after the juice has been extracted from the sugar cane plant. Producing Bagasse has a lower carbon footprint so by using sugarcane in place of wood pulp we can lower pollution and preserve forest ecosystems.
As well as that, we use FSC certified environmentally sustainable label materials for our face mask tamper seals. Don't know what that means? We don't blame you, let us explain.
What is FSC? Well, we're so glad you asked. FSC is the Forest Stewardship Council® (FSC®) Chain of Custody (CoC) certified label; which tracks the label from a tree, through the supply chain and on to us, the end-user. Chain of Custody (CoC) certification is the mechanism used to track wood material of certified forests, responsible sources and reclaimed material to any point along the supply chain. Now, if you're still with us then congratulations, but all those fancy words basically mean that our labels have been tracked from the tree they came from to the mask bottles they end up on. Pretty cool huh? (Answer: YES).
We're always working super-hard to research and implement more sustainable options for our product labels and packaging coz there is no planet B folks. Our mission is to make each product as sustainable as possible and ditch the unfriendly to nature components.
However, as bio packaging is super new (it's practically a baby), it's a hard task to source materials and resources to allow us to implement all these things overnight. So we're asking for your patience, our vision is to implement bio innovations in as many facets of the business as possible, something that we're slowly but surely achieving.
Our naked warehouse uses TerraCycle waste boxes to recycle any waste we cannot reuse ourselves. The collected waste is mechanically and/or manually separated into metals, fibers, and plastics. Metals are melted so they may be recycled, the fibers (such as paper or wood-based products) are recycled or composted, and the plastics undergo extrusion and pelletisation to be molded into new recycled plastic products. WOO GO PLANET!
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