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brightening face serum
lighten up brightening serum
Lighten up brightening serum
brightening Face serum
Lighten up brightening serum
  • Load image into Gallery viewer, brightening face serum
  • Load image into Gallery viewer, lighten up brightening serum
  • Load image into Gallery viewer, Lighten up brightening serum
  • Load image into Gallery viewer, brightening Face serum
  • Load image into Gallery viewer, Lighten up brightening serum

lighten up brightening serum

20 g
Regular price
$39.95 AUD
Sale price
$39.95 AUD
Regular price
Sold out
Unit price
20 g

or 4 payments of $9.99 AUD say what?

Regular price
$39.95 AUD
Sale price
$39.95 AUD
Regular price
Sold out
Unit price
- +

Down to even out skin tone and brighten pigmentation thanks to its complexion soothing antioxidant properties.

tell me more


brighten pigmentation, lighten dark spots, and create a smoother complexion.

Skin type

uneven skin tone, oily, combination and acne-prone skin.

Get that post vacay glow! The best vitamin C brightening vegan serum is all it takes to glow like a diamond. 

With Lighten Up, even the most misbehaving skin is turned perky and soft to the touch. Feeling fresh shouldn’t be reserved only for that week you spent in the Caribbean. Our Aussie native Mr Brightside, Kakadu plum extract, provides natural Vitamin C to help brighten while Aussie native desert lime hydrates the skin way more than the 2 sips of water you’ve had all afternoon.

Mixed with native Snowflower and Davidson Plum extract, this serum provides the dreamy brightness you crave year-round, even when you’re stuck at the office dealing with Jim from accounting.

So, light a tropical candle, sip on a piña colada, and apply Lighten Up - it’s the quickest way to get that summer glow

Why’s it so special?

Packed with Australian natives this serum doesn’t stop at brightening skin, it also creates a smooth complexion to help rewind sun damage and silk-ify skin.


Apply on damp skin for extra absorption.
Pairs well with?  Cleanse Dust Enzyme Powder Cleanser or follow up with Eye Illuminate Under Eye Repair Oil.  

Paraben, silicone SLS and palm oil-free.
Size 20g

what i'm made from

Kakadu Plum Extract - Aussie native

It’s juicier than that fresh-squeezed orange in the morning, a native Aussie ingredient with the highest recorded source of vitamin C in the world, and packed with skin brightening antioxidants so good your friends will need sunnies just to look at ya. Not to mention, it’s intensely soothing and moisturizing, leaving dark spots lightened up. 
Origin: Australia

Desert Lime - Aussie native

We know you’ve got This Aussie native is like a tall glass of water, helping to improve skin hydration with antioxidants and vitamin C, which rejuvenates and enhances skin firmness while amino acids revitalise skin
Origin: Australia

Davidson plum extract - Aussie native

Exclusive to the native forests of NSW and the East Coast, this extract is beaming with a ridiculous amount of phytoactive compounds. The skin benefits are endless, from evening out and brightening skin tone, to promoting collagen and preventing premature aging, and fighting acne while reducing spots...your skin will look healthy AF.
Origin: Australia

Native Snowflower extract - Aussie native

Commonly known as Tea Tree, this species is endemic to the East Coast and is famous for its antimicrobial properties. Inhibits sun damage, reduces inflammation, supports collagen production and skin firmness. We’re ready to put a ring on it.
Origin: Australia

Full ingredient list: Aqua, Propanediol*, Sodium Lactate*, Terminalia Ferdinandiana Fruit Extract Kakadu Plum^, Citrus Glauca Fruit Extract Desert Lime ^, Davidsonia Jerseyana Fruit Extract Davidson Plum^, Melaleuca Alternifolia (Tea Tree) Leaf Extract Native Snowflower^, Benzyl Alcohol*, Sodium Gluconate*, Salicylic Acid, Sodium Benzoate*, Potassium Sorbate*, Aloe Barbadensis Leaf Aloe Vera, Glycerin*, Sorbic Acid*, Citric/lactic acid*. ^Australian native *naturally derived

Crap-free skinfood for happy skin Free from silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours, palm oil or animal-derived ingredients. Read more about our ingredients.

We do not test our finished products on animals, we only purchase ingredients from suppliers who do not test on animals.

We’re keepin’ it real with you, explore our ingredients in depth.

how to use me

How to Use

Apply a few drops to your face morning and night before any creams or oils. For best results follow up with an oil serum while the skin is still damp.


can be used daily in the AM + PM

How much

2-3 drops


Our native extracts are produced using rainwater that is filtered and deionised to hospital standards. Using rainwater not only helps combat water scarcity but is also an effective way to limit the environmental damage that can be caused by stormwater runoff. 

Water-based formulas mean a preserving system is required to maintain the highest quality and stability so you can use it safely on your skin. We use a COSMOS and ECOCERT certified preservative which focuses on safety from the production of raw materials to the distribution of finished products. They also promote the use of ingredients derived from renewable resources and production and manufacturing processes that are environmentally safe.

Supply Chain

With the planet, and its plants, animals and people front of mind, our native extracts supplier has always placed a strong focus on empowering Indigenous communities and the continual advancement and improvement of sustainable and ethical practices. Through circular economies which intentionally design waste out of the consumer cycle, our supplier is able to keep products and materials in use whilst regenerating natural systems. Find out more.

Palm Free
The production of palm oil contributes to destroying the habitats of endangered animals through rapid deforestation and we're just not about that. This large-scale destruction of rainforests is also releasing significant quantities of carbon pollution into the atmosphere, making palm oil a major global driver of human-induced climate change. Find out more


Lighten Up Brightening Serum is packaged in glass and bamboo with labels made for Bagasse (sugarcane waste). In production, Bagasse has a lower carbon footprint than wood pulp, lowering pollution and preserving forest ecosystems. 


How long?

5-10 business days, within Australia. 
Tracking will be provided for all orders, so you know where our be-hinds are at all times.

shipping info

$9.95 flat rate anywhere in Australia. 
Spent $40 or more? It's on the house, we'll ship it for free. 

A flat rate of $25AUD applies to all international orders. Depending on your location shipping from Australia can take between 2-3 weeks. Due to the ever-changing Covid situation, there may be times where international shipping has been suspended. You can check the delivery status of your country here. We recommend you do this prior to making a purchase.

things you need to know

We like a lil' bit of self-care on weekends and public holidays, so your order will be dispatched the following business day. All orders are sent via Australia Post or Couriers Please.

If you are unhappy with your purchase or have ordered the wrong product and wish to return it we will happily help! 
To complete your online return, please contact us via our Contact Us page within 30 days of receiving your order. Head here for more details on how to complete a return or exchange claim.


When should I use brightening serum?

Lighten Up Brightening Serum is best used after cleansing and toning, and before moisturising, this allows for maximum absorption of the active ingredients. Apply before bed to maximize efficacy because, while you snooze your skin checks off all of its restorative tasks.

Should I rub pat or serum?

Light pressure works to increase blood circulation, which is beneficial for the skin cells. However, if you have sensitive skin which already has redness use the patting technique.

What are the benefits of the lighten up brightening serum?

Our serum works to brighten the skin, even out skin tone, lighten and reduce visible flaws (including dark spots) while leaving skin nourished.

Got more questions? read more here



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